Upy Mascot

UpTest

Preparing for a
demanding exam…
without losing motivation

The TAGE MAGE® is a key step to enter business schools in France. A technical test divided into categories where consistency and practice make all the difference.
UpTest set out to create a complete platform to learn and train effectively.
But one challenge quickly emerged: how do you keep students motivated throughout a demanding journey without turning preparation into a cold, purely academic experience?

Not just a mascot.
An identity.

The initial request was to create a mascot.
We designed a complete visual identity built to express UpTest’s promise: progress.
Every element embodies this idea of growth and supports the user throughout their journey.

Upy, your progress companion

Upy supports students throughout their journey.
Present at key moments, it humanises the experience, creates a familiar reference point and makes progress visible.
A companion that supports effort… and encourages users to go further.

Turning scores into
a motivation engine

On a learning platform, everything happens at the moment results appear. A score can feel like just a number.
Or like a step forward.
We transformed that moment into an interactive experience:
a progressive score reveal, followed by Upy reacting to the result.
Disappointed. Happy. Very happy. Or full rocket mode.
The score celebrates effort and encourages users to try again, improve and progress.

Creating engagement, not just an interface

Upy is more than an animated mascot.
It turns a training tool into a motivating experience.
And that’s exactly what we love doing at Doooing: using gamification and interactivity to make effort more engaging and progress more visible.

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